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Appu - The Lovable Mascot of Appu Series
Appu Series, a leading multimedia company based in Bangalore, is a well-known name in the world of children's edutainment. Founded in 2010 by Media Fusion India Pvt Ltd, the company began its journey as an animation platform for stories and rhymes, and rapidly rose to establish itself as one of the top children's channels on YouTube, with over 8000 animated videos, 2 billion plus views and more than two million subscribers.
Appu Series has set the bar high in delivering multilingual, multicultural, and multinational animated content that spans across various platforms, including books, CDs, apps, TV, OTT, and VOD platforms. With a vision to liberate education from conventional classrooms, Appu Series provides self-paced, globally accessible learning opportunities for children of all ages.
Appu’s Journey
Central to the success of Appu Series is its adorable mascot, Appu. Appu is not just any character; he is the embodiment of the brand's spirit—playful, curious, and full of life! Appu is a little calf waking up to the wonders of the world. Wrapped up in mischief, he is like any other child who dreams, fears the unknown, and is learning to face challenges with courage. This is what every child can relate to and connect with. And this is what makes Appu the perfect brand ambassador for a fun learning platform.
Appu's character resonates with every child’s natural curiosity and sense of adventure. His stories are filled with explorations of the world around him, teaching children valuable lessons about nature, science, culture, and more. Through Appu, children are introduced to a world of learning that is as fun as it is educational.
From Rhymes to Screen
Following its tremendous success on YouTube, Appu Series ventured into television with the teleseries 'Appu - the Yogic Elephant TV,' featured on Pogo, a Turner Network in India. The series, which spans nine seasons, explores various themes such as world culture, the environment, science, and fairy tales. Each episode is an educational journey for children with Appu and his friends Neena and Tiger, guiding them through imaginative adventures that spark curiosity and broaden their knowledge.
Appu’s move from YouTube to television enhanced his popularity, expanding his reach and bringing his fascinating adventures into homes nationwide and beyond.
'APPU' - An Animated Feature Film
Riding on the success of the teleseries, Appu took a leap to the big screen with his grand debut, 'APPU’ - an animated feature film, presented in stunning 4K quality. This latest and finest feather in Appu Series' cap brought Appu’s adventures to life like never before!
'APPU' captured the hearts of both children and adults, offering a visually stunning and richly educational cinematic experience. Centered on the vital cause of elephant conservation, 'APPU' is more than just a film - it's a celebration of the beloved mascot who embodies fun, learning, and the thrill of discovery. By highlighting the importance of protecting elephant species, the movie also amplifies Appu's popularity.
Conclusion
Appu, the adorable mascot of Appu Series, is more than just a character; he is the face of a movement that is redefining education for children. With his boundless energy and curiosity, Appu continues to inspire young minds, encouraging them to explore, learn, and grow in a world full of possibilities. As Appu Series continues to innovate and expand its offerings, Appu, the mascot, will reign at the heart of this exciting journey, guiding children towards a brighter, more knowledgeable future.
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